Tech-Driven Lead Generation with HubSpot & AI-Powered Lead Insights

In this recorded webinar, sales experts Zach Irish and Leah Green demonstrate how to optimize lead generation using HubSpot Sales Hub and AI-powered lead insights to eliminate guesswork, stay focused, and build a high-performing sales pipeline. They showcase how to use HubSpot’s prospecting workspace, custom filters, and sequence automation to prioritize outreach, analyze engagement, and scale prospecting efforts efficiently. They demonstrated how AI-generated summaries provide instant lead and company insights, enabling more informed and personalized sales conversations.

In a live prospecting scenario, Zach provides Leah with 25 target accounts, and she uses HubSpot’s contact and company intelligence, LinkedIn Sales Navigator for real-time prospect research, and Lead IQ for enriched contact data to identify key decision-makers and engage effectively. The session highlights how to channel automation, email templates, and deal tracking to turn cold accounts into warm opportunities while improving sales efficiency.