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The #1 CLOUD ERP WITH THE #1 NETSUITE SOLUTION PROVIDER

RubberForm
Consolidates Five 
Systems into One 
with NetSuite & GSI

About the Client

RubberForm Recycled Products, LLC is a premier U.S. manufacturer of safety and risk mitigation products for parking lots, construction sites, and industrial settings, focused on making environments safer with innovative, eco-friendly solutions. Since its 2006 inception by Bill Robbins, RubberForm has been at the forefront of the green movement, utilizing recycled rubber and plastics to create durable alternatives to conventional materials. Committed to sustainability, the company aids in achieving LEED certification and redesigns how communities and buildings function, ensuring their products are environmentally resilient.

With a wide range of specialty products made from recycled content, RubberForm is dedicated to repurposing materials creatively, as emphasized by Operations Director, Jeff Robbins. Now in an expansion phase, the company has increased its workforce to 30 and launched a new production line to serve larger clients. Upon Robbins's 2019 arrival, the company streamlined its operations by integrating multiple software systems, including Act! for CRM, QuoteWerks for quoting, and Fishbowl for inventory management.

 

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Challenges the Client Faced

RubberForm was in dire need of a comprehensive enterprise resource planning (ERP) solution that would bring all its data under one roof, eradicate the need for manual data input and re-entry, and provide a unified point of reference for the entire team. Additionally, the company sought an ERP with integrated CRM functionalities. After considering various platforms, including the engineering-oriented IDS, RubberForm ultimately chose NetSuite.  

GSI's Solution

RubberForm entrusted NetSuite with both software provision and its NetSuite implementation. The journey led them next to a consulting firm, but the fit wasn’t right. Discovering GSI, Inc.’s Cloud Genius Advisors was a turning point. With a comprehensive range of services including coaching, consulting, and tailored cloud solutions, RubberForm felt confident that GSI had the expertise to carry their ERP project across the finish line.

A particular challenge was integrating all SKUs into the ERP system, a task complicated by the fact that not all products were stocked or warehoused. Some were used immediately in final products and dispatched. Identifying which items were for inventory, assembly, and beyond required significant effort.

RubberForm's journey underscores that no two ERP implementations are alike, a lesson Robbins appreciates deeply after collaborating with GSI to fulfill his company's NetSuite implementation successfully.

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